{"id":31386,"date":"2018-02-23T09:12:55","date_gmt":"2018-02-23T08:12:55","guid":{"rendered":"http:\/\/youvalencia.com\/index.html\/?p=31386"},"modified":"2018-02-23T09:14:20","modified_gmt":"2018-02-23T08:14:20","slug":"mercadona-principal-innovadora-gran-consumo","status":"publish","type":"post","link":"https:\/\/youvalencia.com\/index.html\/2018\/02\/23\/mercadona-principal-innovadora-gran-consumo\/","title":{"rendered":"Mercadona es la principal innovadora en gran consumo"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Mercadona<\/strong> ha visto reconocida su labor en la innovaci\u00f3n en gran consumo en nuestro pa\u00eds, gracias a sus nuevas tiendas eficientes, seg\u00fan el <strong>Observatorio de Innovaci\u00f3n en Gran Consumo en Espa\u00f1a 2018<\/strong> elaborado por el <strong>Institut Cerd\u00e0<\/strong> y presentado en la sede de la Fundaci\u00f3n Cotec (Madrid). Seg\u00fan el an\u00e1lisis, esta apuesta de <strong>Mercadona<\/strong> est\u00e1 contribuyendo a la evoluci\u00f3n del formato supermercado en Espa\u00f1a con una propuesta orientada a la mejora de experiencia de compra de los clientes.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-31389 alignright\" src=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo02-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo02-300x225.jpg 300w, https:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo02-768x576.jpg 768w, https:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo02-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>El nuevo modelo de <strong>Tienda Eficiente de Mercadona<\/strong> destaca, ya desde su impulso en 2016, por responder al mismo tiempo a necesidades comerciales y socio-laborales, as\u00ed como por su nivel de ecoeficiencia, con una relevante reducci\u00f3n de costes y minimizaci\u00f3n del impacto energ\u00e9tico hasta un 40%, seg\u00fan ha indicado el <strong>Institut Cerd\u00e0<\/strong>. Adem\u00e1s, reconoce la magnitud del proyecto, pues la compa\u00f1\u00eda no s\u00f3lo ha logrado adaptar en 2017 m\u00e1s de 150 supermercados a este nuevo Modelo, sino que tiene previsto lograr el 100% de la reconversi\u00f3n en 2023.<\/p>\n<p style=\"text-align: justify;\">Gracias a ello, <strong>Mercadona<\/strong> puede ofrecer actualmente una mejor experiencia al cliente, ha mejorado tambi\u00e9n la calidad del puesto de trabajo del personal de tienda y ha logrado una mayor ecoeficiencia, factores todos que han de contribuir, seg\u00fan el <strong>Observatorio de Innovaci\u00f3n en Gran Consumo en Espa\u00f1a 2018<\/strong>, a seguir aumentando la confianza de los clientes.\u00a0<u><\/u>Adem\u00e1s del Nuevo Modelo de Tienda Eficiente, otros proyectos y productos del <strong>Entorno Mercadon<\/strong>a son, para el <strong>Institut Cerd<\/strong>\u00e0, ejemplos de las mejores iniciativas de innovaci\u00f3n en gran consumo en 2018.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-31390 alignleft\" src=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo03-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo03-300x200.jpg 300w, https:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo03-768x512.jpg 768w, https:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo03-1024x683.jpg 1024w, https:\/\/youvalencia.com\/wp-content\/uploads\/2018\/02\/consumo03-900x600.jpg 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Una de esas iniciativas que el <strong>Institut Cerd\u00e0<\/strong> ha destacado es el proyecto de ganader\u00eda sostenible <strong>COVAP 45<\/strong>, que la Cooperativa Ganadera del Valle de los Pedroches -interproveedor de Mercadona- puso en marcha en octubre de 2014 para mejorar cualitativa y cuantitativamente la gesti\u00f3n y la productividad de las granjas de vacas. Con una inversi\u00f3n total de 12 millones de euros, COVAP ha logrado consolidar este proyecto en 2017 y alcanzar el reto inicial de alcanzar de forma sostenible una producci\u00f3n diaria de 45 litros de leche frente a los 30 litros de 2014.\u00a0Como consecuencia de ello, <strong>COVAP 45<\/strong> es para el <strong>Institut Cerd\u00e0<\/strong> un proyecto innovador que destaca por su triple aportaci\u00f3n a la ganader\u00eda: mayor sostenibilidad econ\u00f3mica, por medio de un modelo de producci\u00f3n m\u00e1s eficiente y sencillo; mejor sostenibilidad social, a trav\u00e9s de la mejora de la calidad de vida del ganadero y del bienestar animal; y mayor sostenibilidad ambiental, v\u00eda eficiencia energ\u00e9tica y por la optimizaci\u00f3n de los residuos.<\/p>\n<p style=\"text-align: justify;\">Con este reconocimiento, <strong>Mercadona<\/strong> se alza como la compa\u00f1\u00eda que m\u00e1s ha invertido en innovaci\u00f3n en el gran consumo, para mejorar el servicio que ofrece en sus supermercados.<\/p>\n<p style=\"text-align: justify;\"><em>Im\u00e1genes: Mercadona\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercadona ha visto reconocida su labor en la innovaci\u00f3n en gran consumo en nuestro pa\u00eds, gracias a sus nuevas tiendas eficientes, seg\u00fan el Observatorio de Innovaci\u00f3n en Gran Consumo en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[4723,4722,461,4724],"class_list":["post-31386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-gran-consumo","tag-innovacion","tag-mercadona","tag-tienda-eficiente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercadona es la 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