{"id":23133,"date":"2016-12-28T13:01:36","date_gmt":"2016-12-28T12:01:36","guid":{"rendered":"http:\/\/youvalencia.com\/index.html\/?p=23133"},"modified":"2016-12-28T13:17:29","modified_gmt":"2016-12-28T12:17:29","slug":"inocentada-burger-king-tragado","status":"publish","type":"post","link":"https:\/\/youvalencia.com\/index.html\/2016\/12\/28\/inocentada-burger-king-tragado\/","title":{"rendered":"La gran inocentada de Burger King que nos hemos tragado con patatas"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2016\/09\/Hamburguesa-002.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18970 alignleft\" src=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2016\/09\/Hamburguesa-002-300x215.jpg\" alt=\"\" width=\"300\" height=\"215\" srcset=\"https:\/\/youvalencia.com\/wp-content\/uploads\/2016\/09\/Hamburguesa-002-300x215.jpg 300w, https:\/\/youvalencia.com\/wp-content\/uploads\/2016\/09\/Hamburguesa-002-768x549.jpg 768w, https:\/\/youvalencia.com\/wp-content\/uploads\/2016\/09\/Hamburguesa-002-1024x733.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Seguro que muchos de vosotros hab\u00e9is visitado los<strong> restaurantes Burger King<\/strong> y, seguramente, algunos os habr\u00e9is dado cuenta de esa ausencia de U en su nombre (Burger, por Burguer), que ser\u00eda lo correcto para que lo pronunci\u00e1semos en espa\u00f1ol tal y como lo hacemos la mayor\u00eda de personas. Un peque\u00f1o \u00aberror\u00bb ortogr\u00e1fico, que en realidad no lo es, que durante a\u00f1os ha podido pasar desapercibido, pero que se ha convertido en fen\u00f3meno viral, gracias a esta cadena americana de restaurantes de comida r\u00e1pida y a la<strong> agencia Evercom<\/strong>, que este martes 27 de diciembre decidieron crear una inocentada un tanto curiosa pero que, desde luego, col\u00f3. Por todos lados.<\/p>\n<p style=\"text-align: justify;\">La idea era muy b\u00e1sica, pero hubo un peque\u00f1o fallo. Todos los medios de comunicaci\u00f3n que recibimos la noticia, <a href=\"http:\/\/youvalencia.com\/index.html\/2016\/12\/27\/burguer-king-castellaniza-nombre\/\"><span style=\"text-decoration: underline;\">incluidos <strong><em>You Valencia<\/em><\/strong><\/span><\/a>, decidimos publicarla de manera autom\u00e1tica, dado que ni siquiera sab\u00edamos, aunque pudi\u00e9ramos intuir, que se trataba de una<strong> inocentada a gran escala.<\/strong> Al salir un d\u00eda antes (al recibirla un d\u00eda antes, y sin solicitud de \u00abembargo, es decir, para que la tengamos que conservar sin publicar los periodistas), todos pensamos que la noticia podr\u00eda ser cierta&#8230; Y r\u00e1pidamente circul\u00f3 por redes sociales, con todo tipo de conjeturas, memes y otras historias.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2016\/12\/BURGUER-vertical.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23088 alignright\" src=\"http:\/\/youvalencia.com\/wp-content\/uploads\/2016\/12\/BURGUER-vertical-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/youvalencia.com\/wp-content\/uploads\/2016\/12\/BURGUER-vertical-200x300.jpg 200w, https:\/\/youvalencia.com\/wp-content\/uploads\/2016\/12\/BURGUER-vertical-768x1151.jpg 768w, https:\/\/youvalencia.com\/wp-content\/uploads\/2016\/12\/BURGUER-vertical-684x1024.jpg 684w, https:\/\/youvalencia.com\/wp-content\/uploads\/2016\/12\/BURGUER-vertical.jpg 1345w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>As\u00ed se form\u00f3 el fen\u00f3meno, en pocos minutos, que lleg\u00f3 a ser\u00a0<em>trending topic\u00a0<\/em>en Twitter&#8230; Y que se desminti\u00f3 en apenas una hora. Fue una inocentada adelantada que circul\u00f3 m\u00e1s r\u00e1pido de lo esperado. Pero no, <strong>Burger King no pasar\u00e1 a llamarse Burguer King,<\/strong> como publicamos todos, incr\u00e9dulos.\u00a0En esta ocasi\u00f3n, los que habitualmente enga\u00f1amos hemos sido enga\u00f1ados, al asegurar que \u00abla marca l\u00edder en restauraci\u00f3n se ha atrevido a <strong>castellanizar su<em> naming,<\/em><\/strong> generando as\u00ed una mayor proximidad entre la marca y los consumidores espa\u00f1oles\u00bb.<\/p>\n<p style=\"text-align: justify;\">\u00abTras largos a\u00f1os apareciendo la <strong>marca mal escrita en medios, soportes y redes<\/strong> e intentado concienciar al consumidor sobre la forma correcta en la que debe escribirse, Burguer King\u00a0ha decidido darle la vuelta a la situaci\u00f3n y ser ellos los que hagan el cambio. A partir de ahora, el <em>naming<\/em> de la cadena se escribir\u00e1 tal y como se pronuncia, con una U para que se escriba y se pronuncie de igual manera.\u00a0La cadena ha empezado a <strong>cambiar su logo<\/strong> en todas las comunicaciones de la marca y en algunos de los restaurantes de la capital. El proceso de adaptaci\u00f3n en todos los restaurantes ser\u00e1 paulatino y <strong>culminar\u00e1 en el primer trimestre de 2017.<\/strong><\/p>\n<p style=\"text-align: justify;\">Se ha seguido la misma est\u00e9tica para la<strong> incorporaci\u00f3n de la U<\/strong> para mantener el dise\u00f1o del logo.\u00a0Desde que en los \u00faltimos d\u00edas se empezara a cambiar el logo en los restaurantes, la respuesta de los consumidores no se ha hecho esperar y tan pronto como se ha conocido la noticia, las redes sociales se han llenado de comentarios positivos\u00bb.\u00a0As\u00ed dec\u00eda la broma que todos comimos, con las mismas ganas que devoramos habitualmente sus hamburguesas. Una l\u00e1stima, pero grandes risas. \u00a1Hasta el a\u00f1o que viene!<\/p>\n<p style=\"text-align: justify;\"><em>Im\u00e1genes: Burger King<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguro que muchos de vosotros hab\u00e9is visitado los restaurantes Burger King y, seguramente, algunos os habr\u00e9is dado cuenta de esa ausencia de U en su nombre (Burger, por Burguer), que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[574,3385,3386,2346,3390,644],"class_list":["post-23133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomia","tag-burger-king","tag-burguer-king","tag-comida-rapida","tag-hamburguesas","tag-inocentada","tag-restaurante"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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